Working with Amazon - Retail7 – experts in field marketing
Retail7 is an in-store marketing agency, specialising in consumer electronics. We pride ourselves on having the best people and data insight in the business.
Retail7, in-store, marketing, agency, consumer, electronics, people, data, insight, business, london, uk, amazon, panasonic, huawei
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setting the world on Fire


Amazon asked us to provide a field sales and training team to work in a range of retailers. Our task was to increase awareness, knowledge and sales of their Kindle E-readers, Fire Tablets and Fire TV products.


Using our knowledge, along with the latest territory planning and insights software, we developed a dynamic call file so the stores with the greatest opportunity received the most attention. These stores were then measured independently against those we didn’t visit to determine return on investment.



Year-on-year analysis showed a significant uplift in sales in the stores covered v uncovered. The campaign helped make Amazon the second most recommended tablet across all brands and retailers – and first in Tesco


We’re delighted to say these results have led to an ongoing commitment from the client for 2016/17.


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