20 Sep Passing the Epson test with flying colours.
On something of a roll right now, we are delighted to announce our latest pitch win. After a competitive process, HPS Retail7 has just been awarded the contract to provide Epson with field marketing support throughout the UK.
NEW TARGET AUDIENCES
The pitch focused on Epson’s premium EcoTank printer range, and the challenge involved promoting these advanced products to new age groups and demographics.
From the moment we started working on the brief, we were excited by the potential opportunities, and we sensed a strong chemistry and strategic fit between our businesses.
Epson was eventually swayed by HPS Retail7’s depth of insight and innovative thinking and will now be moving its current field team across to us, after enjoying an 11-year relationship with the incumbent agency.
MORE TO OFFER
Among other things, Epson was attracted by the broad range of services offered by the HPS Group. The advanced data, insight and reporting capabilities were particularly relevant, as was our wealth of experience and success in the consumer electronics and considered purchase retail sectors.
Our solution will support Epson’s key retail partners such as Dixons, John Lewis, Rymans and Office Outlet through the delivery of product training, consumer awareness and in-store sales support activities.
We hope to have more good news to announce very shortly.